MUSIC FOR MEDIA

 

 

i. Don't take our tune titles or suggestions supplied in the sleeve too seriously  - they are, after all, just ideas to help you get started and find the right track more quickly. Before Kubrick, no one would have set a space scene to a classic waltz, and Tarantino is known for setting violent scenes to disturbingly jolly music. At the end of the day only you know what's right for your work.

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ii. Listen to the whole track before making a decision  - it could be that the intro or leitmotif don't quite fit for your scene, but the middle eighth is perfect. Don't skip a track too early, give it the chance!

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iii. Use different movements of the track in different parts of your work (where appropriate)  - some tracks have contrasting crescendos and muted segments, some happy then sad moments. Using different sections of the same track in different parts of your project will imbue your work with a much more unified sound, and lend the illusion that you have more tracks in your score, adding production value.

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iv. Share your work with us - first of all, we love to see how our music's being put to use. On top of that, if you share what you're doing with us, we can and will - with your permission - share it with others. This gets your project out there and gets our music listened to. Both of which are fine by me.

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v. Use the stems to really key in the feel you're after - we supply you with stems, use them! Rearrange the tunes to fit the segment, build up the brass section in your own way, have the violins playing low by themselves under a scene. Don't feel you have to stick to the original composition. Though the original composition is pretty great.

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vi. Try to use more than one of our tunes in longer projects - Elsewhere we speculated you're maybe going to use one tune per project, and if you're making a five minute web video, we imagine this guess holds. If you have the opportunity though, take advantage of as many of the tracks as possible. Why? First of all, you've already got them and it's free. But, more importantly, we haven't created characterless, could-be-anyone-who-can-hold-down-a-key-in-Logic-Pro tunes (the bane of modern film-scoring). Our composer has created distinct and recognisable themes. What comes with this is that the composer has his own, identifiable style of composition. You know when you're listening to a Vangelis- or Hans Zimmer-scored project because their styles are recognisable. That your project feels like it was scored by one composer again adds production value to your work.

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vii. Use our music to stimulate creativity - you're mulling over a new project but you don't know where to start. You're low-budget, and as any good guerrilla media-maker does, you look at the assets you already have to help shape your work. Well, you've got some Kal-Chi Epics Royalty-Free music. Put it on. Which tracks grab you? How do you imagine the scene unfolding as you listen to the music? As creatives, we're no strangers to using mood music to stimulate ideas. The bonus here is that you already have the license to this music, so you can make full use of the exact track that evoked your amazing scene in the first place. On the same note, say goodbye to those annoying temp tracks, too.

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